Homegrown -brand identity design

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Homegrown´s brand identity design

Homegrown is a new plant-based fast casual food chain that serves vegan Modern American food (sandwiches, burgers, salads, fries, etc); it is a family owned company and they want to make a complete redesign because they don´t feel their current brand identity matches the quality of food & service they offer.

They want their new brand identity to help convince the public that plant-based food can be cool and modern.

They are asking for a new logo, typography, color palette, iconography and a set of textures.